Training: Designing automated survey questionnaires
Aim
To provide participants with the knowledge and skills required for development of good quality customer satisfaction measurement tools. The course will be practically based and use examples of real surveys to illustrate points.
Course content
- Why measure customer satisfaction ?
- Developing clear goals & objectives for the survey
- Guidelines for building good surveys
- Sample size & statistical significance.
- Question types & wording
- Evaluating & improving surveys
- Maximising completion rates
Target group
Those within the organisation responsible for designing customer surveys.
